Case Study: The Hustle achieves a 46% increase in advertising CPM with Twilio SendGrid

The Hustle Increases Advertising CPM by 46% with Twilio SendGrid

The Hustle is a San Francisco–based media company that delivers business and tech news to over 800,000 daily subscribers via a newsletter. Rapid growth exposed limitations in their previous email provider—shared IPs, limited deliverability support, and insufficient scalability—so they needed a partner that offered better deliverability, control, and the ability to grow affordably.

By switching to Twilio SendGrid and using its API/SMTP and Expert Services, The Hustle gained dedicated IPs, straightforward deliverability tools, and flexible APIs for deeper analytics and integrations. The change drove a 17.6% increase in unique open rate, a 525% growth in list size during the switch, and a 46% increase in advertising CPM, boosting revenue and enabling new hires.

The Hustle

John Havel

Co-Founder