Case Study: TestingMom.com achieves higher engagement and improved deliverability with SendGrid Marketing Campaigns

Strategic Segmentation Leads to High Engagement

TestingMom.com, founded by parents Karen Quinn and Michael McCurdy, is an online test-prep and skill-building resource for pre-K–8 students. The company needed a way to reach busy, education-focused parents more personally and efficiently—delivering different content (practice questions, paid content, promotions, retention and event notices) at the right times to boost engagement, conversions and deliverability.

By adopting SendGrid Marketing Campaigns’ dynamic segmentation and time-based delivery, TestingMom.com targeted subscribers by attributes (age, membership, location) and email-preference windows, plus used sign-up segments for surveys and contests. The approach quickly increased engagement and business performance: a 17% lift in open rate, 14% higher delivery rate and a 96% drop in unsubscribes, while providing scalable, reliable and cost-effective email-driven revenue opportunities.

Testing Mom

Max St. Lifer

Business Analyst