Case Study: Bonusly achieves reliable, scalable recognition emails and stronger employee engagement with SendGrid

Startup Bonusly fosters positive habits of giving recognition with email

Bonusly is a peer-to-peer recognition platform that helps companies celebrate everyday successes through micro-bonuses and rewards, serving thousands of customers including ZipRecruiter, Oracle, and Hulu. As a bootstrapped startup, Bonusly needed a reliable, easy-to-integrate email solution to drive the daily habits of giving recognition without diverting engineering resources from its core product.

By using Twilio SendGrid’s API, SMTP, and expert services, Bonusly gained a customizable, analytics-driven email system that “just takes care of” message delivery and reliability. The solution freed the team to focus on product development while ensuring consistent, measurable email engagement for users.

Bonusly

Raphael Crawford-Marks

Co-Founder & Chief Executive Officer