Case Study: Balihoo achieves 1,200% higher local email ROI and scalable delivery with SendGrid

Scaling Local Marketing for National Brands How Balihoo uses SendGrid and Twilio

Balihoo is a local marketing automation platform that helps national brands run thousands of consistent yet locally relevant campaigns across channels. Their challenge was to provide scalable, brand-safe email and local-phone solutions that let individual locations engage customers, track leads, and measure ROI without each location needing to build its own infrastructure.

Balihoo integrated SendGrid for cloud email infrastructure (OEM/subusers, whitelisted IPs, event webhooks) and Twilio for local phone numbers and call tracking, giving brands scalable sending, deliverability analytics, and market-level lead visibility. The result: triggered local email campaigns deliver ~1,200% greater ROI, Balihoo’s sending volume has grown from hundreds to millions of emails, and customers convert by phone far more often than via forms—enabling precise local performance measurement and improved campaign outcomes.

Balihoo

Matt Long

VP of Product Marketing