Case Study: Sage cuts cost per conversion by over 30% with Twilio Segment

Sage cuts cost per conversion by over 30% with Twilio Segment

Sage, a provider of accounting, HR, and payroll software, faced fragmented customer data across marketing, web, email, and paid media. This made it difficult to respond to customer behavior in real time, leading to wasted ad spend and irrelevant messaging. To address this, they implemented Twilio Segment as their customer data platform.

Using Twilio Segment, Sage unified customer profiles and automated audience creation. This enabled real-time, event-triggered engagement journeys. The solution reduced cost per conversion by over 30%, increased conversion rates by 27%, and saved 10 hours of manual work per audience refresh. Campaign onboarding also became three times faster.

Sage