Case Study: BookingBug achieves 97% email delivery and reduced support volume with SendGrid

Online Reservation System, BookingBug Improves Delivery Metrics and Reduces Support Volume

BookingBug, a London-based real-time online reservation and scheduling platform used by thousands of businesses, depended on email for confirmations, reminders, and marketing and was sending over 100,000 messages a month. As volume grew, delivery failures and a lack of visibility into metrics led to customer complaints and forced support staff to spend time investigating delivery issues outside their expertise.

BookingBug adopted SendGrid’s cloud-based, scalable email solution with easy integration, white-labeling, and detailed analytics. The switch was straightforward, deliverability rose to nearly 97%, response rates improved, and the team gained actionable delivery insights—reducing support workload and boosting customer satisfaction.

Booking Bug

Kate Hyslop

Head of Marketing