Case Study: Haulix (Online Music Promotion Software) achieves a 95% delivery rate with SendGrid

Online Music Promotion Software, Haulix Achieves a 95% Delivery Rate with SendGrid

Haulix, a Woodbury, Minnesota–based SaaS for music promotion used by record labels, PR firms and artists, struggled with a weak mail infrastructure that caused low delivery rates and customer complaints. Because its business depends on time‑sensitive email invitations to media, these ongoing deliverability problems diverted developers’ time and threatened the company’s growth as it scaled to send over 1,000,000 emails per year.

Haulix integrated SendGrid within hours to gain a scalable mail platform, robust analytics and 24/7 deliverability support, freeing developers to focus on the product. The result: a sustained 95% delivery rate, a 98% positive ISP reputation, no major delivery issues over two-plus years, and measurable savings in time and resources.

Haulix

Matt Brown

CEO, Haulix