Case Study: Nextdoor achieves 56% faster email campaign builds with SendGrid Marketing Campaigns

Nextdoor unlocks 56% better efficiency with Marketing Campaigns

Nextdoor, the world’s largest private social network for neighborhoods, needed a faster, more scalable way to send both promotional and critical emails (like GDPR and privacy updates) without disrupting product-built transactional messages. Having already relied on SendGrid for transactional deliverability, Nextdoor faced the challenge of moving its marketing sends off a legacy enterprise platform to enable more efficient, targeted one-to-many communications and quicker campaign creation.

Nextdoor switched its marketing sends to SendGrid Marketing Campaigns, using the drag-and-drop editor, code workflow, segmentation, personalization, and analytics to build and test emails without engineering support. The result: a 56% reduction in clicks to create the same campaign (34 clicks down to 15), faster production of higher-quality emails, and the ability to run low-cost experiments and scale targeted communications across the entire network.

Nextdoor

Tyler Green

Growth Marketing Manager