Case Study: Multimedium achieves 97% delivery and centralized, scalable email management with SendGrid

Multimedium meets clients' email needs on one platform

Multimedium, an Antwerp-based agency that builds websites, apps and CMS solutions for over 300 clients, was spending time and resources running an in-house SMTP server that lacked client administration, performance metrics and the reliability to scale. Facing limited visibility and growing maintenance costs, the team opted to look for an external email provider.

They integrated Twilio SendGrid (API and SMTP) to centralize client account management, get real-time analytics and ensure scalable delivery. Since 2011 the solution has been highly reliable, boosting delivery rates (up to 97% for a restaurant booking platform), enabling 10% customer feedback engagement there, and making it easy to troubleshoot issues for an online shop—saving Multimedium time while improving client conversion and engagement.

Multimedium

Ben Brughmans

Chief Executive Officer