Case Study: Monitive achieves 12% higher free-trial conversions with SendGrid's improved deliverability and analytics

Monitive Improves Conversion Rates by 12% With Improved Deliverability and Access to Analytics

Monitive, a Timisoara-based uptime monitoring service that checks sites worldwide and alerts customers via email, SMS, or Twitter DM, needed a reliable email-delivery partner to ensure time-sensitive notifications arrived promptly. Their previous provider caused delays, frequent maintenance outages, and spam-folder placement, and offered no delivery analytics—threatening customer trust and free-trial conversions.

Monitive integrated SendGrid within hours to gain scalable, reliable sending infrastructure and access to delivery and response metrics; SendGrid also helped warm IPs and worked with ISPs, so their Google Apps backup was never needed. The outcome was improved deliverability and customer response, a 12% increase in free-trial conversion rates, and measurable time and cost savings.

Monitive

Lucian Daniliuc

Founder & CEO