Case Study: Meetup achieves major cost savings and frees engineering resources with Twilio SendGrid

Meetup saves big by moving their in-house email program onto Twilio SendGrid’s reliable infrastructure

Meetup, the platform that helps people find and join local gatherings, was spending valuable engineering time managing an in-house email program. That work distracted the team from core goals like increasing attendance at Meetups and building new platform features, and Meetup needed a more reliable, scalable email solution.

By moving its email program onto Twilio SendGrid’s infrastructure, Meetup eliminated the overhead of running email in-house. The switch delivered reliable, scalable delivery, freed engineering resources to focus on higher‑value work, and produced measurable savings in time and cost while better supporting user engagement.

Meetup

Lena Krug

Director of Platform Engineering