Case Study: Maplin (UK electronics retailer) achieves £1,000,000+ annual revenue from timely retail newsletters with SendGrid

Major Electronics Retailer, Maplin, Attributes Over £1,000,000 in Annual Revenue from Retail Newsletter Delivery

Maplin, a UK electronics retailer with 200+ stores and a large online/mail-order business, depended on daily promotional emails to drive sales but faced severe delivery and reporting problems. Their previous provider’s throttling meant campaigns could take nine hours to reach inboxes (only ~75% arrived by evening), and their outdated software provided no easy opens/clicks/bounce metrics, making timely promotions and campaign tracking impractical.

Maplin moved to SendGrid, integrating quickly, splitting mail streams across three dedicated IPs and using SendGrid’s APIs, dashboard analytics, and deliverability support. The newsletter now reaches ~500,000 subscribers within an hour, saves the team at least two hours a day, achieves 10–12% click-through rates with ~0.6% conversion, and generates just over £1,000,000 in annual revenue.

Maplin

Dave Stott

Head of Solution Design