Case Study: IndoGo Car Hire achieves doubled email delivery and 20% revenue growth with SendGrid

IndiGo Car Hire Increased Revenue by Improving Their Delivery Metrics using SendGrid

IndiGo Car Hire, a West Yorkshire–based broker offering car and van hire at over 17,000 destinations worldwide, sends about 300,000 emails per month to more than 100,000 customers. They had outgrown their email system: low delivery rates were harming revenue and customer communication, and they needed a scalable, cost‑effective solution that wouldn’t tax internal resources.

IndiGo adopted SendGrid’s cloud email platform for its easy integration and low cost impact. After a quick setup, delivery and response rates doubled on the first campaign, driving a 20% increase in revenue, while SendGrid’s analytics and 24/7 deliverability support helped optimize campaigns and prevent future issues.

IndoGo Car Hire

Cherie Walker

Company Director