Case Study: Happy Grasshopper achieves improved deliverability and a 9% increase in open rates with SendGrid

Improving reputation and engagement with Expert Services

Happy Grasshopper is an automated email-marketing platform that helps salespeople convert leads and generate referrals through ongoing, personalized follow-ups. Serving thousands of clients across the US and Canada since 2010, the company relied on SendGrid for delivery but began seeing falling inbox rates and uncertainty about the impact of stricter DMARC policies—risks that threatened its core business.

To address this, Happy Grasshopper engaged SendGrid’s Email Delivery Services for a targeted review and guidance. SendGrid analyzed 73 subaccounts, identified 862 clients violating DMARC and guided them to compliance, and helped implement better traffic segmentation and sender-protection strategies. The engagement also included coaching on evolving deliverability best practices and resulted in a 9% increase in average open rates, while adding measurable value for clients.

Happy Grasshopper

Celeste Grupman

Co-founder