Case Study: Ibotta achieves scalable email personalization and improved deliverability with SendGrid

Ibotta Built An Email Personalization Program with SendGrid in Their Corner

Ibotta is a leading mobile app that rewards shoppers for everyday purchases, with 23 million downloads in the U.S. and $250 million paid out to users. As a B2C app offering offers across multiple verticals, Ibotta needed to deliver highly personalized email recommendations that match user interests and communication preferences while scaling outreach and protecting deliverability.

By partnering with SendGrid—using SendGrid API, SMTP, and Expert Services—Ibotta treated SendGrid as an extension of its marketing automation team to handle deliverability and program health. That collaboration let Ibotta focus on building a robust email personalization program while SendGrid helped scale communications and maintain a healthy, high-performing email program.

Ibotta

Madeline Groves

Manager of Marketing Automation