Case Study: Phenix achieves real-time customer communication and 94% email deliverability with Twilio SendGrid

How Phenix is reducing food waste, one meal at a time, with Twilio SendGrid

Phenix, a France-based startup focused on reducing food waste, helps retailers sell unsold food through a mobile app that lets customers reserve and pay for discounted “baskets” of items nearing expiration. The company needed a fast, reliable way to manage time-sensitive alerts, purchases, cancellations, and pickup notifications at scale, and it used SendGrid’s Email API alongside SMS tools to power these real-time customer interactions.

SendGrid helped Phenix automate transactional emails such as order confirmations and pickup alerts, with custom triggers and multilingual support for its European markets. The result was strong performance and scale, including a 94% average email deliverability and support for millions of meals saved; Phenix also said the immediate communication helped set it apart from competitors and improve customer engagement.

Phenix

Jeanne Latil-Flamme

Head of Product