Case Study: Missouri Star Quilt Company achieves 99%+ email deliverability and boosts ecommerce revenue with SendGrid

How Missouri Star Quilt Company Drives Ecommerce Revenue with Email

Missouri Star Quilt Company is a family-founded ecommerce and retail business that ships over a million orders a year, runs a popular YouTube channel, and operates 14 local shops. With highly engaged customers and open rates near 40%, the team needed a reliable email partner after their prior provider changed strategy—seeking a solution that combined marketing and transactional sending, guaranteed deliverability, and could help lift engagement and revenue.

They moved to SendGrid, using Marketing Campaigns for segmented newsletters and APIs to power transactional messages and the Quilter’s Daily Deal. With a dedicated customer success manager and >99% delivery, the Daily Deal (5–10 minutes to update) drives about 47% of monthly email revenue, and reactivation emails have achieved a 37.98% open rate, 4.23% CTR and 1.36% reactivation within a week.

Missouri Star Quilt Company

Cheyanne Hefley

Email Marketing Manager