Case Study: Happy Grasshopper achieves improved email deliverability and DMARC compliance with SendGrid Email Delivery Consulting Services

How Happy Grasshopper Optimized their Email Marketing Program with SendGrid Email Delivery Consulting Services

Happy Grasshopper is an automated email marketing platform that uses SendGrid’s OEM infrastructure to send marketing and client-recruitment campaigns for thousands of businesses. When major ISPs tightened DMARC policies, Happy Grasshopper realized many clients sending from personal domains would see lower sending reputations, higher spam/delivery failures, and they lacked the segmentation and visibility to identify which senders were causing problems.

Happy Grasshopper engaged SendGrid’s Email Delivery Consulting, which identified 862 DMARC-violating clients, recommended moving senders to controlled domains, implemented subpool management, and used SendGrid’s Event Webhook to pinpoint and isolate poor-performing senders. As a result they improved inbox placement and engagement—achieving a 96.7% delivery rate, 44.5% open rate, and 0.8% unsubscribe—while gaining ongoing consultancy and operational practices to protect sender reputation.

Happy Grasshopper

Celeste Grupman

Co-founder