Case Study: FinAccel achieves faster campaign deployment and higher email engagement with SendGrid

How FinAccel simplifies credit journeys with Marketing Campaigns

FinAccel, a digital credit platform that helps customers with limited credit histories access financing and improve their credit scores, needed a faster, more scalable way to manage time-sensitive email campaigns as its user base grew 15% month over month. Its legacy email tool was too slow for frequent promotions and educational sends, prompting the company to look for a better email marketing solution from SendGrid.

FinAccel implemented SendGrid Marketing Campaigns to streamline campaign creation, syncing, and delivery. With SendGrid, most emails now send in about 40 minutes and large campaigns reach inboxes in under two hours, cutting deployment time by 75% and supporting a 97% delivery rate; the company also reports contact list growth of 15% month over month and open rates of 60–70%.

FinAccel

Anindi Harahap

Senior Campaigns Manager