Case Study: Glö Achieves 99% Email Delivery with SendGrid

Glö Invites SendGrid to Become its Partner in Email Deliverability Management

Glo, a wedding planning service providing paperless invitations, was struggling with email deliverability. Approximately 30% of their 18,000 monthly emails were not reaching their users' guests' inboxes, which led to numerous customer complaints and service calls. Lacking the internal expertise to resolve these issues, the company sought an external partner and selected SendGrid's email delivery platform to ensure their critical invites were delivered.

By implementing SendGrid's full-service platform, Glo gained access to robust analytics, tracking tools, and 24/7 expert support. This solution helped them diagnose and prevent deliverability issues, eliminating the need for an in-house team. As a result, SendGrid helped Glo dramatically improve their email delivery rate from 70% to 99%, virtually eliminating customer complaints and building greater trust with their users through newfound transparency.

Glo

Taryn Westberg

Founder and CEO