Case Study: FamilyPet achieves stellar email deliverability and cost savings with SendGrid

FamilyPet Finds a Loyal Partner in SendGrid

FamilyPet is a U.S.-based pet marketing network (familypet.com, Petsitting.com, Coupaw.com, Coupaw) that sends up to 20 million emails per month—including 500,000 daily deals messages—and depends on reliable inbox delivery to convert customers and connect partners. Their previous ESP was costly, provided poor onboarding and support, and left many messages in spam, so FamilyPet needed a more affordable, scalable email infrastructure to protect deliverability and growth.

They chose SendGrid for its flexible APIs, pricing and deliverability expertise, working with SendGrid to warm a new IP, split traffic during the transition, and integrate via Event WebHook and SMTP API. The switch rebuilt their sender reputation, dramatically improved delivery and response rates, reduced email costs, and gave them a scalable, supported platform for ongoing growth.

FamilyPet

Jared Katz

President/Co-Founder