Case Study: EZ Texting achieves customer-service transformation into a powerful marketing tool with SendGrid

EZ Texting Transforms Customer-facing Team into Marketing Machine with SendGrid

Ez Texting is an affordable SMS marketing provider serving over 50,000 clients from small businesses to Fortune 500 firms. Although they send 75,000+ marketing and transactional emails per month, they lacked visibility into email performance and spend excessive time troubleshooting transactional issues, leaving them without metrics to measure response rates or deliverability.

Ez Texting implemented SendGrid, categorizing email streams, using an SMTP relay and then the SMTP API, and giving marketing, customer service and community managers access to real-time analytics. The result: marketers gained open, click and unsubscribe data for better segmentation; support teams resolved issues faster and used email tracking as a customer-facing tool; and the company saved time (about 6 hours/week for community managers) while becoming more customer-centric.

EZ Texting

Josh Malin

Ez Texting