Case Study: Extole achieves improved email deliverability and faster ISP mediation with SendGrid

Extole “Likes” SendGrid’s Deliverability Expertise and ISP Mediation Solutions

Extole is a San Francisco–based SaaS consumer-to-consumer (C2C) social marketing platform that powers referral and reward programs for over 250 brands. As the business scaled, Extole’s proprietary email system struggled to handle growing reward-fulfillment volumes and changing ISP rules, so the company needed better deliverability monitoring, campaign-level troubleshooting, and a way to focus on its core product without building out in-house email expertise.

SendGrid integrated its transport and backend services with Extole’s existing segmentation and scheduling system, moved traffic to dedicated IPs, and provided deliverability experts plus ISP mediation and advanced reporting. The result: improved inbox placement and customer response, faster ISP issue resolution, campaign- and ISP-level deliverability visibility, support for dedicated IPs for Extole’s customers, and measurable time and cost savings.

Extole

Anjanette Hill Mendoza

Senior Director of Customer Success