Case Study: FundedByMe raises $156,000 and optimizes email analytics with SendGrid

Equity Crowdfunding portal, FundedByMe, Optimizes Email Program to Help Raise More Funds for Startups with SendGrid

FundedByMe is a Stockholm-based equity crowdfunding platform that connects entrepreneurs with everyday investors. Because email drives signups, investment notifications and community engagement, the company needed better reporting—specifically open and click metrics and A/B testing—to optimize campaigns, but their existing system couldn’t provide the analytics required.

They implemented SendGrid, integrating it with their Heroku platform with just a few lines of code and pulling email data into a single dashboard. Real‑time analytics and split testing let them refine copy and CTAs, and one campaign change helped a client raise 1,000,000 SEK (≈$156,000) in six weeks while improving overall response and campaign performance.

FundedByMe

Arno Smit

Chief Technology Officer