Case Study: Digital Trends achieves a rapid, reliable newsletter relaunch with Twilio SendGrid

Digital Trends uses Twilio SendGrid to re-launch their newsletter program

Digital Trends, a tech news and lifestyle publisher reaching over 24 million monthly readers, needed to overhaul its email newsletter program after a substantial price increase from their former ESP. Marketing Manager Brad Reed also wanted to move from highly automated sends to manually curated newsletters that allowed more human-led story selection, headline and photo choices, and faster reactions to breaking news.

They selected Twilio SendGrid for its developer-friendly APIs and documentation, reliability, and quick WordPress integration, and engaged Implementation Services for setup and deliverability guidance. With expert support they launched rapidly, met their contractual migration deadline, gained actionable email best practices, and now trust SendGrid’s deliverability and tools to power their curated newsletter program.

Digital Trends

Brad Read

Marketing Manager