Case Study: Diamond Resorts achieves 25% faster email deployments and 98% deliverability with SendGrid Marketing Campaigns

Diamond Resorts Uplevels its Email Program with Twilio SendGrid’s Marketing Campaigns

Diamond Resorts, a global hospitality and vacation-ownership company with more than 340 resorts, relied heavily on email to attract and nurture members but struggled with a cumbersome legacy provider that limited personalization, integration, and deliverability visibility. The marketing team needed an easy-to-use, flexible platform that could integrate with its stack and support automated, data-driven campaigns across the membership journey.

By replacing the legacy system with Twilio SendGrid’s Marketing Campaigns and using its Contacts API, automation, and analytics, Diamond Resorts shortened deployment time by 25%, increased sending capacity to 3.5 million emails per month, and gained real-time deliverability insights. Results included a 98% delivery rate and campaign open rates up to 70%, enabling more effective retargeting, personalized lifecycle messaging, and improved member engagement.

Diamond Resorts

Craig Olinger

Vice President, Digital Marketing