SendGrid
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A SendGrid Case Study
Curaytor is a Boston-based full-service digital marketing agency (founded 2013) that helps small businesses grow with inbound marketing and lead-conversion tools for 800+ clients. Facing a need to move clients from a third‑party ESP to an integrated, in‑house email tool, Curaytor needed a scalable, cost‑effective platform that would integrate quickly with its CRM and website data and support error‑free migration while enabling network effects and rapid client onboarding.
Curaytor implemented Twilio SendGrid (API/SMTP) and used SendGrid Implementation Services for expert onboarding, custom email architecture, IP/domain authentication, and account monitoring. The team built, tested, and launched Curaytor Brain in 4 weeks, enabled worry‑free scalability with plans to onboard 1,000 customers in a year, and saw clients sending 75% more email monthly through the new tool.
Jimmy Mackin
Co-founder