Case Study: MySmartPrice achieves scalable, data-driven email engagement (99.72% delivery, 43% open rate) with SendGrid

Creating a Custom Engagement Tool with Sendgrid

MySmartPrice is an Indian price-comparison and product-discovery platform serving 11 million unique and over 20 million total monthly visitors. Faced with the risk of unsubscribes and email fatigue, the VP of Engineering sought a custom campaign management tool to programmatically personalize content and adjust send frequency based on real-time user engagement and preferences.

Built on SendGrid’s delivery engine, MySmartPrice’s custom platform uses SendGrid analytics and an Event Webhook to monitor engagement, suppress non-responders, and optimize send cadence. The program drives strong results: 99.72% delivery rate, 43% open rate, 11.35% click rate, and roughly 2 million returning customers from 50 million emails sent.

MySmartPrice

Arun Chinnachamy

VP of Engineering