Case Study: Strava achieves higher engagement and increased revenue with SendGrid

Consistent Changes Create Email Successes

Strava, the social network for athletes, relies on email to drive engagement and bring users back to its app. After scaling its SendGrid-powered program, Strava saw declining engagement and email fatigue and needed to re-evaluate its messaging to make communications more relevant and less frequent.

Strava tested changes — switching the daily digest to opt-out for existing and new users, reducing Kudos notifications to a single email after five Kudos, and using programmatic challenge completion emails to link to exclusive shop offers. These adjustments cut email volume by 30–40% and delivered major gains: a 138% increase in Kudos click rate, a 20% lift in open rate, a 70% increase in overall clicks, and increased revenue from challenge-driven purchases, all supported by SendGrid’s scalable, visual, and easily correctable platform.

Strava

Justin Fritz

Email Marketing Manager