Case Study: CINC (Commissions Inc.) grows its email program and saves in-house resources with SendGrid

CINC Flawlessly Grows Email Program While Saving In-house Resources with SendGrid

Commissions Inc. (CINC) is a fast-growing real estate technology platform that helps brokers and agents nurture and convert leads via targeted email campaigns and property alerts. As email was a primary CRM channel, CINC’s original Microsoft SMTP setup left them without delivery and response visibility and forced them to spend significant in-house resources managing email infrastructure as their client base expanded.

CINC integrated SendGrid in minutes to gain real-time Event Webhook analytics, a Sub-user API for white‑labeled child accounts, and ongoing support from SendGrid’s deliverability experts. The move cut spam reports to 0.07%, reduced development time spent on email from 10% to 2%, and provided proactive account management and improved deliverability with minimal internal overhead.

CINC - Commissions Inc.

Matthew Swanson

Chief Software Architect