Case Study: Bandsintown achieves 27% unique open rates and 99% delivery with Twilio SendGrid

Bandsintown Connects Fans to Their Favorite Artists with Twilio SendGrid

Bandsintown is a concert discovery platform that connects more than 60 million fans with their favorite artists by sending personalized, location- and preference-based email alerts about ticket sales, show dates and livestreams. The challenge was reliably delivering highly targeted, timely notifications at massive scale with a small team—especially after expanding into virtual concerts and livestreams that increased email volume and expectations for personalization.

Bandsintown uses Twilio SendGrid’s Email API and SMTP to automate segmented weekly digests, ticket alerts and show reminders, queuing batches by audience and location for seamless delivery. The result: more than a billion emails a year with no delivery bottlenecks, an average delivery rate of about 99% and standout engagement (unique open rates up to 27%), enabling dependable scale and higher fan engagement.

Bandsintown

Jesse Ridgway

VP of Product Development