Case Study: cloudThing achieves 97%+ email deliverability and frees development time with SendGrid

App development shop cloudThing solves email with Twilio SendGrid

cloudThing is a Birmingham-based full-service app development shop that builds and manages custom cloud apps for clients. In 2013 the team needed email functionality for an event booking platform but found in-house email delivery and deliverability management would be resource‑intensive and distract from their core work of building apps.

They selected SendGrid for its easy-to-integrate APIs, multi-account management and reporting capabilities. As a result cloudThing achieved consistent deliverability (97%+ for a high-volume client), eliminated ongoing email upkeep, and now relies on SendGrid to handle email so their engineers can focus on product development while keeping costs and complexity down.

cloudThing

Fran Thomas

Co-founder and Technical Director