Case Study: Camping World achieves deeper customer relationships and higher sales with SendGrid

Camping World builds deeper RV customer relationships, increasing sales by 35%

Camping World, a major RV retailer and service provider, was struggling to understand who its customers were and where they were in the buying cycle across multiple website properties and business lines. Using SendGrid-related customer communication capabilities from Twilio products, they needed a better way to personalize marketing and improve conversion, with data and messaging that matched each customer’s interests and journey.

SendGrid helped Camping World, through Twilio Segment, Twilio Engage, and Twilio Voice, unify customer data, build detailed profiles, and activate personalized campaigns across email, SMS, paid media, and call-center channels. The results included a 12% increase in conversion from a cart-abandonment campaign, a 35% increase in conversions on paid channels, and a 16% decrease in cost per lead, showing a clear measurable lift in marketing performance.

Camping World

Brad Greene

Senior Marketing Director