Case Study: Zenyum achieves seamless customer engagement with SendGrid by Twilio

Zenyum leverages Twilio to provide exceptional customer experience

Zenyum, a fast-growing dental consumer brand across Asia, needed a way to unify customer data spread across multiple platforms and improve communication across its online and offline dental journey. As the company expanded, it struggled to manage siloed profiles, scale data unification, and deliver personalized customer experiences reliably. Zenyum used SendGrid as part of Twilio’s customer engagement stack, alongside Segment, Flex and Programmable Messaging, to support email and broader customer communications.

SendGrid and the rest of the Twilio platform helped Zenyum streamline customer engagement and data management, enabling faster, more personalized interactions. The implementation was quick, with key tools deployed in about a week and customer data insights available within weeks; Zenyum also reported immediate results within one week of deployment. With SendGrid and Twilio, Zenyum improved appointment reminders, OTP verification, treatment tracking, and regional support, including a 4X increase in OTP and SMS volume as the business scaled.

Zenyum

Dominic Ong

Head of Product