Case Study: Vacasa achieves 3x more bookings with SendGrid and Twilio

How Vacasa achieves 3x more bookings with personalized campaigns

Vacasa, the vacation rental platform with more than 30,000 homes, needed a better way to understand customer behavior and reach guests with the right message through the channels they prefer. The company also wanted more visibility into the customer journey to improve marketing, lifecycle campaigns, and booking performance, using SendGrid alongside a customer data platform.

SendGrid helped Vacasa build a more intelligent email program by combining its Email API and Marketing Campaigns with unified customer data to power highly personalized, timely messages. The result was faster communication, stronger engagement, and measurable lift: personalized emails to 500K recipients consistently achieved over 21% open rates, and users who opened and clicked were 3-10x more likely to book.

Vacasa

G Scott

Director of Marketing Analytics