Case Study: Ibotta achieves 95%+ inboxing rates with Twilio SendGrid

Ibotta maintains a healthy email program with Twilio SendGrid

Ibotta, a mobile rewarded-shopping platform, relied on SendGrid to support its lifecycle, transactional, and editorial email program as user signups surged. As the opt-in list grew, Ibotta’s deliverability declined, putting its email engagement and inbox placement at risk.

SendGrid’s deliverability experts analyzed Ibotta’s email performance, used insights from ongoing account reviews, and helped the team create a proactive sunsetting policy based on user engagement. After implementing the new filters and policy, Ibotta quickly restored its inboxing rate to over 95%, and open and click-through rates improved thanks to a more engaged email list.

Ibotta

Madeline Groves

Manager of Marketing Automation