Case Study: PetDesk achieves 10x email volume and 60% appointment-driven engagement with SendGrid

How PetDesk supports veterinary care and pet parents in the time of Covid-19

PetDesk, a platform that helps veterinary practices communicate with millions of pet parents, needed a better way to manage critical reminders, appointment messages, and urgent COVID-19 updates without overwhelming clinics or clients. The company had already been using SendGrid for email and turned to SendGrid/Twilio capabilities to expand beyond one-way notifications into more responsive, two-way communication.

SendGrid helped PetDesk scale communications through email and SMS, including hosted phone numbers for consistent clinic identity and faster onboarding. The results included email open rates of 80% for health reminders, outbound email volume increasing 10x during COVID-19, SMS reaching more than 5.5 million pet parents in just over a week, and two-way messaging traffic rising 70% as clinics rapidly adopted the service.

PetDesk

Christine Gately-Evans

Vice President of Brand Experience