Case Study: SmartrMail achieves faster, scalable e-commerce marketing with SendGrid by Twilio

SmartrMail taps Twilio’s Programmable SMS platform and SendGrid’s Email platform to enable e-commerce merchants to conduct advanced email marketing strategies

SmartrMail, an e-commerce marketing platform, needed cost-efficient, robust email and SMS tools to support rapid growth and help merchants run advanced campaigns like welcome emails, abandoned cart reminders, and newsletters. The company turned to SendGrid for its Email platform, alongside Twilio’s Programmable SMS, to meet rising demand and improve deliverability and personalization.

SendGrid helped SmartrMail integrate email APIs in just one week, enabling timely delivery in under two minutes and supporting features like merge-field personalization. As a result, SmartrMail scaled to 80 million emails per month, with volumes doubling since early 2021, and also expects strong SMS growth, starting at 200,000 messages in month one and reaching 3 million per month within eight months.

SmartrMail

Josh Reyes

Head of Growth