Case Study: Smava achieves higher engagement and sales efficiency with SendGrid

Smava’s journey to trusted, data-driven customer engagement with Twilio

Smava, a leading online loan comparison platform in Germany, needed a more secure and personalized way to engage customers as communication preferences changed and spam filtering made traditional channels less reliable. With SendGrid’s branded, multichannel communication capabilities and a unified data foundation, smava also wanted to streamline customer engagement and sales operations while maintaining trust.

SendGrid helped smava implement secure, verified messaging, personalized communications, and a centralized customer data layer to support timely, customer-centric interactions. The results were strong: a 150% increase in click rates, a 45% increase in customer satisfaction, and a 50% improvement in sales efficiency.

Smava

Malte Vierow

Director of Product