Case Study: Wix achieves stronger SEO traffic and featured snippets with Semrush

Wix adds Schema to blog and gains 7,000+ clicks in one month to their “how to” articles

Wix, a website builder and online platform, wanted to drive more relevant traffic to its “how to” blog articles and better align content with search intent. To do that, the Wix Marketing Blog team used Semrush tools and SEO insights to research keywords, study competitors, and understand which topics had the highest traffic potential.

Using Semrush, Wix implemented a “how to” schema test across 108 blog articles and prioritized updates based on keyword volume and ranking opportunities. The results included +7,000 clicks to “how to” URLs and +2,700 clicks to “how to” queries in the following month, plus featured snippet wins such as “how to start a blog,” which has continued to drive more than 5,000 organic clicks per month.

Wix

Rebecca Tomasis

SEO Expert