Case Study: Voe Tranquilo boosts organic traffic and leads with Semrush

Voe Tranquilo - Customer Case Study

Voe Tranquilo, a company that helps passengers deal with airline problems such as delays, cancellations, lost luggage, and overbooking, needed to increase organic traffic and generate higher-quality leads. In 2020, its search visibility was low, and organic traffic accounted for only 4% of leads, making customer acquisition less efficient; the company turned to Semrush and its SEO and keyword research tools to better align with what users were searching for.

Semrush helped Voe Tranquilo build a data-driven content strategy using Keyword Overview, Keyword Magic Tool, Organic Research, Keyword Gap, and Position Tracking to target high-intent keywords, analyze competitors, and monitor rankings. The results were strong: organic traffic grew 588% year over year, organic leads rose from 4% to 33% of total leads, CAC dropped 66.5%, and revenue increased 47% in one year.

Voe Tranquilo

Ana Carolina Carvalho do Amaral

Content Manager