Case Study: Vodafone Group achieves triple-figure traffic growth and data-driven marketing with SEMrush

Vodafone makes data-driven decisions powered by SEMrush to build effective digital strategy

Vodafone Group, a global telecommunications company operating in 26 countries, faced a fragmented SEO landscape with regional teams at different maturity levels, a legacy tool that couldn’t handle large-scale audits, and pressure to cut marketing costs while driving traffic and product launches. The company needed a standardized platform and better data to align teams, measure initiatives, and prioritize development work.

Vodafone adopted the SEMrush suite as a common, easy-to-onboard platform for reporting, monitoring, keyword research and technical SEO. Using SEMrush for multilingual keyword strategy and app indexation, Vodafone optimized pages and PPC selection to achieve triple‑figure traffic increases, offset rising media costs, and drive projects such as AMP pages (27% UK traffic growth), while standardizing reporting and improving cross-team collaboration.

Vodafone Group

Nick Wilsdon

Product Owner, Search. Performance & Optimisation