Case Study: Pointe Pest Control achieves 10X lower paid search costs with Semrush

US pest control company reduces paid search costs by 10x and ranks #3 on average for 50+ target keywords

Pointe Pest Control, a home services company serving the greater St. Louis area and the PNW, was relying too heavily on PPC and facing high customer acquisition costs in a tough pest control market. Using Semrush tools, the team set out to improve organic visibility, raise domain authority, and find better-performing keywords while reducing dependence on expensive paid search.

Semrush helped Pointe Pest Control clean up local listings, build backlinks, identify niche keywords, and keep the site healthy with regular audits. In just five months, Semrush helped cut average paid-search cost per lead from $104.65 to $10, lift rankings to an average of #3 for more than 50 target keywords, and generate about 100 additional leads per week in the St. Louis area.

Pointe Pest Control

Allison McLain

Marketing Associate