Case Study: Universal Health Services, Inc. achieves 49% more conversions in 5 months with Semrush

Universal Health Services, Inc. - Customer Case Study

Universal Health Services, Inc. (UHS) wanted to capture more organic traffic with non-branded keywords and reduce its reliance on costly outside SEO vendors. After insourcing its digital marketing efforts, the small UHS SEO team used Semrush to test a pilot of five campaigns and prove it could deliver better results across hundreds of hospital and behavioral health facility websites.

Using Semrush tools such as Domain Overview, Keyword Magic Tool, Topic Research, and SEO Writing Assistant, UHS identified content gaps, created more relevant pages, and tracked performance with monthly reporting. As a result, UHS expanded from 5 to 50 campaigns in one year, increased conversions by 49% in five months, and saved roughly 60% in costs by bringing SEO in-house with Semrush.

Universal Health Services, Inc.

Tony Morisset

Lead SEO Specialist