Case Study: Tuff Growth achieves 75% proposal success with Semrush

Tuff Makes Agency Growth Look Easy

Tuff Growth, a small marketing agency, struggled to streamline SEO work for existing clients and accurately assess the search landscape when pitching new SEO services. Using Semrush, including tools like Domain Overview and Site Audit, Tuff needed a better way to analyze organic and paid search performance, competitive positioning, technical issues, and backlink opportunities so it could scale beyond its early one-client setup.

Semrush helped Tuff Growth build data-driven, customized proposals by combining competitive analysis, keyword gap research, technical audits, and backlink audits. As a result, Tuff expanded from one SEO client to more than 15, grew from four employees to 35, reached over $5 million in ARR, and achieved a 75% success rate on partnership proposals.

Tuff Growth

Derek Coleman

SEO Team Lead