Case Study: TransferWise achieves 1,000,000+ organic visits in under 24 months and lowers acquisition costs with SEMrush

TransferWise reaches organic search traffic of over 1,000,000 visits

TransferWise, the London‑based fintech that makes international money transfers up to eight times cheaper than banks, needed a sustainable way to lower acquisition costs and scale globally without expensive traditional marketing. Until recently they had no dedicated SEO function, minimal keyword data and produced only 5–10 articles a month in one language—insufficient for their goal of driving profitable, repeatable growth while expanding into new markets.

By using SEMrush’s Historic Index, Keyword Magic Tool, Content Template, Content Briefs and Traffic Analytics, a small SEO specialist and the content team identified high‑value topics, scaled output to roughly 200–300 articles per quarter across 5–6 languages, and informed product and partnership opportunities. The result was a tenfold increase in blog traffic, a 1,000% organic traffic boost and more than 1,000,000 organic visits in under 24 months, while keeping acquisition costs down and accelerating partner prospecting.

Transferwise

Fabrizio Ballarini

Responsible for SEO