Case Study: Frootbat.com achieves 38% revenue growth with Semrush

This US liquor marketplace uncovered trends and profitable niches to grow revenue 38%—salude tequila

Frootbat.com, the online specialty liquor marketplace, faced a challenge in 2022 when it realized its business was overly dependent on American whiskey and needed to diversify into faster-growing categories like tequila, scotch, and cognac. Using Semrush Traffic & Market and keyword research tools, the team gained clearer visibility into competitor traffic, market share, and the keywords driving demand in their niche.

Semrush helped Frootbat.com identify competitor best practices, fill keyword gaps, and monitor rivals with ongoing weekly insights from EyeOn. As a result, Frootbat increased organic search traffic by 49%, well above its baseline growth trend of 22.6%, and projected a 2X revenue increase for the related products. The company also successfully launched new craft and artisan product lines and moved faster on competitor trends to win more market share.

Frootbat.com

Tom Clarke

Head of Marketing and Content