Case Study: Smileworks Liverpool achieves 2773% organic traffic growth in less than a year with SEMrush

Smileworks Ear to Ear Grin for 4773% Growth

Smileworks Liverpool is a fast-growing independent dental and aesthetic practice that built a reputation for high-quality care but struggled to convert interest into committed patients. Outbound channels and paid media became costly and inefficient, front‑of‑house staff were overstretched, organic traffic was very low and the site was underrepresented in local map results and suffering keyword cannibalization.

Using SEMrush for competitive analysis, audits and content insights, Smileworks overhauled local citations and reorganized content (eg, separate veneers cost pages), which quickly boosted local listings and search visibility. In under a year organic traffic jumped headline 2773% (about 24x to ~25,000 users/month), map‑pack listings rose 300% in four weeks, ad spend dropped ~90%, revenue doubled and net profit margin improved (with booking and treatment conversion rates rising substantially).

Smileworks Liverpool

Ed Challinor

Co-founder and CEO