Case Study: SmartAsset achieves 43% organic traffic growth with Semrush

SmartAsset Wises Up on Content Creation

SmartAsset, the NYC-based financial technology company, wanted to make smarter content decisions as it grew its editorial operation and expanded into new personal finance verticals. Before using Semrush, the team lacked data to validate topics, understand long-tail search demand, and decide which content areas were worth scaling.

SmartAsset used Semrush’s Keyword Analytics, Keyword Magic Tool, Keyword Gap Analysis, Position Tracking, and Backlink Gap tools to test content ideas, uncover competitor topics, and monitor performance. With Semrush, SmartAsset ranked for more than 1.1 million keywords, had around 200,000 keywords in Google’s top 10 and over 60,000 in the top 3, and achieved a 43% year-over-year increase in organic traffic.

SmartAsset

AJ Smith

VP of Content & Financial Education