Case Study: Scotiabank achieves 90% first-page rankings and 50% more online applications with Semrush

Scotiabank Puts Money on Quality Content

Scotiabank Chile faced poor online visibility and weak customer acquisition because its website had limited content, structure, UX, and SEO data. Working with Semrush, the bank set out to improve its digital presence and support a broader SEO-driven transformation for high-potential products like personal loans, insurance, mortgages, credit cards, and investments.

Semrush helped Scotiabank build a data-backed content, technical SEO, and linking strategy using tools such as Position Tracking, Keyword Magic Tool, Domain Analytics, Backlink Gap, and Link Building Tool. The results were strong: 90% of priority non-branded keywords reached page one, 57 keywords entered the top 3, average SERP position improved to 5, organic sessions doubled year over year, bounce rate fell by 11%, and online applications increased by 50%.

Scotiabank

Erich Dreyer

Search Engine Marketing Manager